Meta Ads Custom

Plan, launch, and optimize Meta advertising campaigns

Ren's Meta Ads server.

MCPs

Meta Ads CustomPlan, launch, and optimize Meta advertising campaigns

Skills

meta-ads-account-conventionsConfiguration engine for the Meta Ads skill set. Defines account identities, pixel/CAPI setup, KPI targets, flag thresholds, naming conventions, and business models. Every other Meta Ads skill reads from this configuration. Use when setting up Meta Ads for a new brand, agency, or client, or when account details change. Works for both single-brand media buyers and multi-client agencies.
meta-ads-account-maturity-methodologyFour-stage maturity model for Meta Ads accounts based on monthly conversion volume and spend level. Calibrates every recommendation across the Meta Ads skill set so guidance matches the account's sophistication level. Reference material read by the other Meta Ads skills at Step 0, not a task to run on its own.
meta-ads-advantage-plus-methodologyFramework for analyzing Meta's Advantage+ suite, including shopping/app automation, Advantage+ Audience, Creative, Placements, and Catalog Ads. Requires current account/API verification before making creation or migration claims. Reference material for [[meta-ads-analyze-advantage-plus]], not a task to run on its own.
meta-ads-analyze-advantage-plusDeep-analyzes Advantage+ campaigns including ASC performance, audience expansion behavior, existing vs new customer split, creative performance within Advantage+, and catalog performance. Produces an Advantage+ optimization report. Use when asked to analyze, review, audit, or optimize Advantage+ or ASC (Advantage+ Shopping) campaigns.
meta-ads-analyze-catalogAnalyzes product catalog and dynamic product ad performance for Meta Ads. Produces product tier classifications (Heroes/Sidekicks/Zombies/Villains), feed quality audit, product set performance analysis, and catalog optimization recommendations. Use when asked to analyze or audit a product catalog or product feed, review DPA performance, or work out which products are performing.

Information

Version: 0.1.0
Documentation: View documentation
Support: Get support
Privacy: Privacy policy
Setup: Set up Meta Ads Custom
Complete these steps before you use this App.
What you need
API key — Get an API key from Meta Ads Custom.
Setup guide
Create a system user token in the business portfolio that owns your ad accounts.

At developers.facebook.com/apps, create an app, connect it to that business portfolio, pick the Other use case, and add Marketing API from the Products panel.

In Business settings, go to Users → System users → Add and create a system user with the Employee role.

Select it, click Add assets, and add each Ad account with Manage campaigns, each Page with Manage Page, and any Catalogs and Datasets/pixels. A token reaches only what is assigned here.

Under Add assets, add your App with Develop app.

Click Generate new token, choose that app, and tick ads_management, ads_read, business_management, catalog_management, and pages_show_list — add pages_read_engagement for ad previews. Set expiration to Never or 60 days, click Generate token, and copy it. Meta shows it once.

Notes:

Keep App settings → Advanced → Require app secret proof for server API calls off.

New apps sit in the Limited Access tier, which is rate limited per ad account. Full Access requires App Review, 500 successful calls in the last 15 days, and an error rate under 15%.

A token that returns no ad accounts means step 3 is incomplete. Check it in the Access Token Debugger.

Regenerate a 60-day token before it lapses.

Open the full setup guide